Sondra Bernstein’s The Girl & The Fig is the most popular restaurant in Sonoma’s Wine Country, serving more than 10,000 people a year. Bernstein is also a true community celebrity, though she has eschewed the spotlight for her work desk, charity efforts with the Fig Foundation.
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“We get so busy doing everything, doing the job and we forgot to actually look at the big picture, look at how things are going, how different parts are going, and taking a step back and have a different sight of view. I think that’s really helpful.” ~ Sondra Bernstein
“I’m a firm believer that it takes a TEAM. It’s not building a really good business, it’s more about surrounding yourself with really great people that know how to do things that aren’t necessarily the same things that you know how to do.” ~ Sondra Bernstein
“What is a success? Is success when you’re making a lot of money? Is success when you’re doing good in your community? Is success when you feel good about the way you’re living your life? ALL of those things!” ~ Sondra Bernstein
“Some pieces of the business are perception and because they fell good and makes sense. No, I don’t want to lose money, but I don’t have to make a lot of money. I have to be smart about it.” ~ Sondra Bernstein
@JayRooke and @figgirl chat about #entrepreneurship, starting a business and more at http://jayrooke.com/004-sondra-bernstein/. #KnowPainKnowGain #TheGirlAndTheFig #Culinary #Podcast Click To Tweet