038: Driving through Sonoma Raceway Culture with Steve Page

 

“Our job is to sell fun…fun is what we are about…so we need to project that and build a culture here where fun is acceptable”

Steve Page is the President of Sonoma Raceway, an international motorsports track that hosts NASCAR, Indy Car and NHRA races.  Steve is all about being in the right place at the right time–prior to his 27 year career as President, Steve headed up Special Projects for the Oakland A’s, and impressively began his career as the Press Secretary for Leon Panetta. 

In this episode, Jay and Steve discuss the motorsports industry, creating a deliberate culture of fun, how to sell experiences, and the possibilities that exist when we ignore fear and convention by pushing ourselves outside of our comfort zones.  

Start your engine, and tune in for an entrepreneurial roadtrip…..

 

Episode Highlights:

00:51    All about the Sonoma Raceway
05:35    The first tenet
13:13    Having fun working
22:55    Car person or not?
35:41    Stan Lee and me

Resources

 

In this episode listen to Steve Page of @RaceSonoma and @JayRooke as they talk about the culture of fun in Sonoma Raceway and how he turned luck into opportunity. http://jayrooke.com/038-steve-page/#podcast Click To Tweet

 

Connect with Steve

Website: https://www.sonomaraceway.com/
Facebook: https://www.facebook.com/RaceSonoma
YouTube: https://www.youtube.com/user/RaceSonoma
LinkedIn: linkedin.com/in/steve-page
Twitter:https://twitter.com/RaceSonoma
Instagram: https://www.instagram.com/RaceSonoma/

 

Inspirational Quotes:

  • “The first tenet of this whole thrust of ours, is to demonstrate that someone in our business can be environmentally conscious…to establish the raceway as a showcase in clean performance technology” -Steve Page
  • “If you can’t come to work and have a job that’s fun, then we are doing something wrong” -Steve Page talking about the Speedway culture
  • “Our job is to sell fun…fun is what we are about…so we need to project that and build a culture here where fun is acceptable” -Steve Page
  • “Luck is the greatest super power” –Stan Lee
  • “The real juice of life is on the other side of leaning into this moments of not knowing if everything is perfect and going after it anyway” –Jay Rooke talking about his observations Steve Page’s life journey

 

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