039: Sojourn with Craig Haserot

“Making wine and selling wine successfully, and then employing people that may continue to work for you… it’s tricky”

Craig Haserot, founder of Sojourn Cellars, started out launching his winery as a side project that gradually developed into a full-blown business. Sojourn Cellars is a highly acclaimed winery in Sonoma which makes world-class wines. In this episode, Craig talks about how it all started, his philosophies about wine, the process of making good wines, and how vintners are now making better wines than 5 years ago. From Chardonnay to Pinot Noir, let Craig’s journey help you navigate your own path in pursuing your passion.

 

 

Episode Highlights

01:50  The Pinot Noir difference

03:14  Sojourn roots

08:30  Hobby to business

20:27  How it all started with Craig

40:55  The business model that worked

 

Resources

From Chardonnay to Pinot Noir, let Craig Haserot’s journey help you see the beauty in pursuing your passion at http://jayrooke.com/039-Craig-Haserot #podcast Click To Tweet

 

Connect with Craig

Website: http://www.sojourncellars.com/
Facebook: https://www.facebook.com/craig.haserot?ref=br_rs
LinkedIn: linkedin.com/in/craig-haserot-69a36ba
Twitter: https://twitter.com/sojourncellars
Instagram: https://www.instagram.com/sojourn_cellars/

 

Inspirational Quotes:

  • “Making wine and selling wine successfully, and then employing people that may continue to work for you… it’s tricky”
  • “Wine needs to taste good”
  • “Found wine as an extension of food”
  • “I think there are more opportunities to drink wine at a low cost…mostly everybody in general, across the space is making better wine than they have in the past”
  • “Being the consumer of the products that we then ended up producing, and a consumer of the business model I saw as successful…was really the key”

 

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