“Making wine and selling wine successfully, and then employing people that may continue to work for you… it’s tricky”
Craig Haserot, founder of Sojourn Cellars, started out launching his winery as a side project that gradually developed into a full-blown business. Sojourn Cellars is a highly acclaimed winery in Sonoma which makes world-class wines. In this episode, Craig talks about how it all started, his philosophies about wine, the process of making good wines, and how vintners are now making better wines than 5 years ago. From Chardonnay to Pinot Noir, let Craig’s journey help you navigate your own path in pursuing your passion.
Episode Highlights
01:50 The Pinot Noir difference
03:14 Sojourn roots
08:30 Hobby to business
20:27 How it all started with Craig
40:55 The business model that worked
Resources
- Websites:
Connect with Craig
Website: http://www.sojourncellars.com/
Facebook: https://www.facebook.com/craig.haserot?ref=br_rs
LinkedIn: linkedin.com/in/craig-haserot-69a36ba
Twitter: https://twitter.com/sojourncellars
Instagram: https://www.instagram.com/sojourn_cellars/
Inspirational Quotes:
- “Making wine and selling wine successfully, and then employing people that may continue to work for you… it’s tricky”
- “Wine needs to taste good”
- “Found wine as an extension of food”
- “I think there are more opportunities to drink wine at a low cost…mostly everybody in general, across the space is making better wine than they have in the past”
- “Being the consumer of the products that we then ended up producing, and a consumer of the business model I saw as successful…was really the key”