“It’s valuing our audience and what their plight is.” -Neil Gordon
In this episode, Jay has a great conversation around creating effective messaging with content coach, Neil Gordon. They discuss how to effectively position yourself relative to the problem you solve, and where it fits in the marketplace, as well as: how to get your expertise recognized, being more effective in networking situations, how to inspire a belief that change is possible, the importance of differentiating yourself from your competition, and so much more…
Episode Highlights:
01:25 The Content Coach
07:33 No Drama Selling
10:35 Frame Your Work Right
18:06 Empowered
27:27 Get it Right the First Time
33:42 Creating the Trust
39:50 Get Them Invested
@JayRooke and @neilcanhelp discuss how to effectively position yourself relative to the problem you solve, and where it fits in the marketplace, the importance of differentiating yourself from your competition and so much more at… Click To Tweet
Resources:
Connect with Neil
Website: http://neilcanhelp.com/
Facebook: https://www.facebook.com/neilcanhelp
Twitter: https://twitter.com/neilcanhelp
LinkedIn: https://www.linkedin.com/in/neilcanhelp/
YouTube: https://www.youtube.com/channel/UCOmpRBS2436uw4pzou9IFFw
Email: neil@neilcanhelp.com
Inspirational Quotes
- “I think the people that are really good at what they do… are the ones who oftentimes, struggle the most in conveying what they do and engaging with their audience.” -Jay Rooke
- “the truth is, that’s not why people buy into something… It’s not actually all the stuff that you know about your approach to creating something, it’s really the transformation that they enjoy and experience as a result of having consumed it.” -Neil Gordon
- “We’re not talking about just getting super slick with your marketing, it’s actually creating … taking the very true essence of your value, and then presenting it in a way that’s both digestible and compelling.” -Neil Gordon
- “Effective communication values the recipients over the sender.” -Neil Gordon
- “It’s valuing our audience and what their plight is.” -Neil Gordon
- “Just because it does empower without context doesn’t mean that more context isn’t incredibly helpful.” -Neil Gordon
- “What I believe business coaches really need to do or what the real way to really start your business from the ground up is to blank.” -Neil Gordon
- “People are most likely to embrace a solution when they’re emotionally invested in doing so.” -Neil Gordon