“Authenticity …is about being able to show up and be yourself, because that’s what people are going to connect with. And being willing to ask for help when you need it, and accept help when it’s given.” –Brandi Johnson
In this episode, Brandi Johnson joins us; Brandi is a marketing consultant for small business owners and entrepreneurs and she brought a wealth of knowledge to the table. If marketing is your challenge, this is your episode. Jay and Brandi discuss topics such as: introducing sequencing to your marketing, SIMPLIFYING your marketing strategy, brand congruence, how to retain marketing companies and identifying which risks you want to take when marketing your product or service.
Episode Highlights:
01:56 Helping Fine Tune the Market
08:07 Minimum Viable Marketing Framework
16:46 The Continuity of User Experience
23:09 Authentic Marketing
34:04 Do the Math
41:12 The Value of Marketing Evaluation
44:45 Efficient Delegation
49:43 Consultant? Or Course?
@JayRooke and @brandinews discuss topics such as: introducing sequencing to your marketing, SIMPLIFYING your marketing strategy, brand congruency, how to retain marketing companies and so much more at http://jayrooke.com/078-Brandi-Johnson/… Click To Tweet
Resources:
Connect with Brandi:
Website: https://heybrandi.com/
Facebook: https://www.facebook.com/HeyBrandi
Twitter: https://twitter.com/brandinews
LinkedIn: https://www.linkedin.com/in/brandicjohnson/
Instagram: https://www.instagram.com/hey.brandi/
Pinterest: https://www.pinterest.ph/heybrandicom/
Podcast: https://anchor.fm/heybrandi
Inspirational Quotes
- “If you encounter the person on the wrong platform that’s going to make the sales process… much harder as well.” –Brandi Johnson
- “Authenticity …is about being able to show up and be yourself, because that’s what people are going to connect with. And being willing to ask for help when you need it, and accept help when it’s given.” –Brandi Johnson
- “If you’re looking at it, just small pieces of information on a more regular basis, you’re better able to make a decision that you need to change.” –Brandi Johnson
- “Social media is a beast that must be fed.” –Brandi Johnson
- “No marketing consultant, coach, or agency… is going to guarantee you an ROI.” –Brandi Johnson