“If I’m going to do this, I’m going all in. ” -Aaron Fulk
In this episode, Jay interviews Aaron Fulk, founder of Lillian James Creative, a B2B content marketing and digital agency out of Kansas City. Aaron bootstrapped the company and grew it to over seven figures in revenue as a single mom that dropped out of college! Jay and Aaron have a candid discussion about the realities of what it’s like to launch your own business, including topics like: imposter syndrome, scarcity mindset, what can you do versus what should you do, going all-in, mental health for entrepreneurs, and so much more…
Episode Highlights:
02:51 Content in the Business Context
05:48 Processes are Essentials
12:34 Going All-In
24:20 Single Parenting and Entrepreneurship
33:57 Scarcity Mindset No More
36:30 Riding the Emotional Roller Coaster
40:40 Prove It Before You Post It
46:37 Leadership and Number Failures
53:04 Failures as Milestones
Resources:
@JayRooke and @aaronhaden have a candid discussion about the realities of what it's like to launch your own business, including topics like: imposter syndrome, scarcity mindset, what can you do versus what should you do, going all-in, mental… Click To Tweet
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Inspirational Quotes:
- “Content is one of these words that changed with the internet… I use the word content as anything you distribute on your social channels.” -Aaron Fulk
- “If you’re not a process person, you can force yourself to do it, but you’re never going to enjoy it since it was never grow up.” -Aaron Fulk
- “One of the benefits of being that transparent and candid, both with yourself and your clients is that it reduces the anxiety and no sort of mental challenges of running the business.” -Jay Rooke
- “If I’m going to do this, I’m going all in. ” -Aaron Fulk
- “When you’re just trying to pay your bills, it’s really hard to see the next step.” -Aaron Fulk
- “If you’re the boss, you’re the boss.” -Aaron Fulk
- “A lot of folks that haven’t had a lot of setbacks in life when they come to entrepreneurship, it’s really tough to learn how to process through those setbacks and not feel like a failure and keep momentum.” -Jay Rooke