“A really great referral system is… all that a business will ever need if they execute it.” -Steve Gordon
In this episode, Jay interviews author, podcast host and founder of The Unstoppable CEO, Steve Gordon. Steve has made the transition from becoming a CEO of an engineering firm (at age 25!), to launching his current brand, where he helps service-based entrepreneurs increase their visibility and authority so they can increase sales. Jay and Steve discuss: how to break revenue plateaus, mastering minimalism before you expand, referral strategies (Steve’s written a book on the topic!), patience in running one’s business, ROI on investing in advisory services, podcasting as a growth medium, and so much more…
Episode Highlights:
02:03 Building Marketing Systems
07:00 Business Symptoms
14:45 The Attention Ladder
23:03 Unstoppable CEO
31:15 ROI in Taking Advantage of Advisory Services
41:40 Podcasting As A Growth Medium
46:13 Balance Your Role As Podcast Host And Guest
50:17 Get Free and Helpful Resources
Resources:
Book
@JayRooke and Steve discuss: how to break revenue plateaus, mastering minimalism before you expand, referral strategies, patience in running one's business, ROI on investing in advisory services, podcasting as a growth medium and so much more.… Click To Tweet
Connect with Steve:
Website
Facebook
YouTube
LinkedIn
Podcast
Inspirational Quotes:
- 05:28 “It’s the sales and the marketing that is oftentimes more important than the subject matter expertise because otherwise, you’re dying as sort of the best-known secret in your town.” -Jay Rooke
- 09:08 “We live in a time where there are more options for marketing your business than there have ever been in history. And your job now is to sort through all of that noise and figure out what’s going to work for you.” -Steve Gordon
- 13:46 “The difference between success and failure is, ‘Are you going to dabble in it?’ or ‘Are you going to master it?’ ” -Steve Gordon
- 16:22 “A really great referral system is often all that a business will ever need if they execute it.” -Steve Gordon
- 26:57 “There is no way to go through those growth years without having setbacks.” -Jay Rooke
- 32:37 “Anything worthwhile costs money.” -Steve Gordon
- 32:48 “If you’re unwilling to make that investment in yourself, and you’re going to turn around and ask your clients to make the investment in you, they’re going to have a hard time believing you.” -Steve Gordon