About Jay

A member of Forbes Coaches Council, Jay Rooke, J.D., is a trained executive and business coach who resides in wine country in Sonoma, California. Jay spent the first half of his life on the East Coast where he worked as a toxic tort litigator for the City of New York, as well as helping Merck pharmaceuticals launch the first-ever anticancer vaccine. He attended culinary school in New York City, and later opened his own restaurant in California. Prior to coaching, he most recently worked for NBC Sports; he also has experience working in the clean tech, sustainability and wine industries.  Jay is the Co-Founder of GivingKicks.com, a charitable initiative to provide 1,000 shoes to 1,000 underprivileged kids when they go back to school in the fall.

Jay completed his coaching training at The Coaches Training Institute in California and is an ACC/CPCC/BOSI certified coach. He received his Juris Doctorate from the University of Connecticut, where he was a member of the Law Review; and he earned his Bachelor’s in English and Spanish from Bowdoin College in Maine. Jay is a passionate home cook, an avid hiker and loves anything with four legs.

Practice Focus
Jay works with entrepreneurs and business owners who want to bring their companies to the next level. As a former attorney who spent most of his career in the corporate world, his business coaching practice provides real-world solutions for growth-oriented businesses.

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