026: Jon Sebastiani, Founder of Krave Jerky and Sonoma Brands

Jon Sebastiani founded Krave Jerky in 2009, one of the fastest growing CPG brands in the industry. He later sold it to Hershey’s for $220 million in 2015. Jon is currently the founder and managing partner of Sonoma Brands which helps emerging brands achieve breakout growth.

In this episode Jay and Jon had an energizing chat about the story of Krave Jerky and Sonoma Brands, balancing growth and delusion, listening to our instincts, business funding and investors, the best traits of leaders and so much more.